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Rugby world cup 2019

Design, Artwork & Photography

The inaugural Rugby World Cup in Japan was a special one. DHL was a proud sponsor of the games and aided with the logistics, they also put on a huge programme of hospitality events around the competition. The Match Ball Delivery programme, Race to Rugby World Cup and Rugby Delivered were the most notable.

As part of a small team, I was able to get involved with a lot of the design and artwork phase of this programme.  We created the graphics from inception and saw them through to artwork and installation.

Race to rwc

To raise money and awareness for the charity, ChildFund Pass It Back, Ron Rutland and James Owens cycled from Twickenham to Tokyo, arriving in Tokyo on September 19th when they handed over the official whistle for the opening match.

I was lucky enough to design and artwork the bike livery using the iconic DHL colours and pattern work from the Rugby World Cup. 

Rugby Delivered campaign

Launched in September 2018, Rugby Delivered was a global campaign organized by DHL to celebrate the passion of rugby together with fans around the world.


We made an open invitation to fans around the world to host a rugby match using kit we would deliver. Hosts would be entered to win the grand prize – a trip with their team to Tokyo during Rugby World Cup 2019. One winner would be selected from match hosts Japan and another from abroad.

I worked as part of the team from the concept through to realising the final visuals. The idea centred around people of all ages and all backgrounds coming together to celebrate rugby. We used Mount Fuji in the background to represent Japan's awe inspiring landscape.

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