Selwyn's Seaweed

Ideation & Creative

The multi-award winning Selwyn's Seaweed is a healthy snack which has a purpose to disrupt the world of snacks. Based in the Gower Peninsula, the business has always remained in the family and true to creating tasty snacks.

I worked with the team on the idea that home and heritage is key. Using a topological map of the Gower Peninsula on the pack created a very unique and ownable asset for Selwyn's and this theme runs throughout their packaging and social media assets.